WebSales 101:
Search Engine Optimization (SEO)
Even the best website is useless unless people can find it! Through
"Search Engine Optimization" (SEO), you can make sure
your website is presented to people most likely to want your products
and services.
The nature of the search engine ranking is constantly changing.
New sites from competitors, new algorithms by the search engines,
new directories, blogs and the dynamic evolution of the internet
create regular challenges and opportunities. We are committed to
staying on top of these changes, will deliver high ranking for your
keywords, and will back this up with regular reports on the status
of your SEO campaign.
Effective SEO has many components:
- The first step is to consult with you and to make a careful
evaluation of your website and those of your competitors . This
will lead to the development of a promising set of "keywords"
for which your website will be optimized. It is often useful to
run a "Pay-Per-Click" campaign at the same time as your
SEO. This provides a very accurate way of testing the effectiveness
of proposed keywords while at the same time generating leads.
- Once a comprehensive set of keywords is developed, many tasks
can be undertaken simultaneously: your website's underlying "metatags"
and coding — details that are not normally displayed in
browsers but that search engines evaluate when reviewing a website
— will be improved to incorporate a strong complement of
the keywords; text on your website will be improved according
to search engine "best practices"; new "landing
pages" will be created that target specific keywords; and
"site maps" will be created to improve search engine
ability to find all your pages.
- When all these internal modifications have been made, we will
work further to exchange "reciprocal links" with high-profile
website and to submit your site for inclusion in various well-established
internet directories.
- The process of search engine optimization takes as much as
nine months, and it is important to evaluate progress on a continual
basis. Aside from tuning the SEO campaign, this evaluation often
results in information that is useful for PPC and other marketing
efforts.
- Regular fine-tuning of our campaign and reporting of search
engine results serves as a means of assuring that we continue
to meet our optimization objectives.
SEO is often seen as the most cost-effective way to bring traffic
to your website, but clients often want more leads than SEO can
deliver. For this reason, we normally offers clients carefully tailored
packages that combine SEO with other lead-generation strategies,
including PPC, database marketing, affiliate marketing, and more.
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