WebSales 101:
The Hidden Cost of Shared Leads
If you are basing your business on shared leads, you ought to check
your math.
Shared leads go to at least five companies each. That means that,
besides you, at least four other companies are fighting to get the
same customer! And these other companies don’t try to beat
your service – they try to beat your price.
There is another way to go. You can generate your own leads.
You can work directly with more prospective customers and avoid
getting caught up in price wars!
There are many ways to generate your own leads. These include:
In the end, generating your own unique leads will give you less
competition per lead. More importantly, it will bring you
prospects who are evaluating your service on other factors
besides "lowest price".
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